This store had its core group of skaters who served as its team in 1994, which included late actors Justin Pierce and Harold Hunter, and the first employees were extras from the Larry Clark film Kids. It was designed with skaters in mind with a unique design for the store layout: by arranging the clothes around the perimeter of the store, a large central space permitted skaters with backpacks to skate into the store. The first Supreme store opened in an old office space on Lafayette Street in Lower Manhattan in April 1994. The brand was founded by James Jebbia in 1994. VF Corporation, a US-based apparel and footwear company, bought Supreme for $2.1b in December 2020. The Supreme brand is popular in China, Japan, Europe, Canada, and the US. The red box logo with "Supreme" in white Futura Heavy Oblique is thought to be largely based on Barbara Kruger's art. The company makes skateboards in addition to clothing and accessories. The brand aims to appeal to streetwear culture in general as well as the skateboarding and hip hop scenes specifically. Supreme (səˈpriːm) is an American clothing and skateboarding lifestyle brand established in New York City in April 1994.
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